AMP Capital’s shopping centres are the first retail portfolio in Australia and New Zealand to be mapped internally for Google Street View.
Showcasing the inside of 18 AMP Capital-managed shopping centres across Australia and New Zealand,Google Street View enables customers to virtually tour the centre before they leave their home. This helps customers plan their shopping journey and familiarise themselves with their chosen centre ahead of time and is an exciting first step in AMP Capital’s wayfinding journey.
Google Street View uses 360-degree panoramic navigation technology, enabling customers to virtually window shop retailers, cafes, restaurants and services. Customers can experience the entire shopping centre via Google Street View ahead of their visit, allowing customers to have a more purposeful shopping trip.
Helen Hey, Head of Customer Technology and Innovation at AMP Capital said:
“This is an exciting step forward in our customer experience digital roadmap, which aims to create an easier and more digitally-enabled shopping experience for our customers, and in turn, supports our valued retailers.
“Recent research of more than 5,000 shoppers in AMP Capital’s portfolio showed that while 83% are happy with their centre’s response to Covid-19, 39% expect to shop in a more planned/less browsing way and 44% will shop in less busy times so it’s great we can support their shopping habits with an innovative technology solution,” Ms Hey said.
The project with Google Street View aims to build the ‘know, like and trust’ factor with shoppers and facilitate an easier, more convenient customer journey.
Cynthia Wei, Google Street View Program Manager said:
“Our Street View technology allows people to virtually walk paths and explore a space before they visit. While this technology is most well-known for helping you navigate outdoors along roads or walking trails, it can also be implemented to indoor spaces -- and we’re excited to bring this to AMP Capital shopping centres to help Australians and New Zealanders find their favourite stores more easily.”
“Physical rather than online retail is still our customers’ preference with 96% saying they plan to shop at their local AMP Capital-managed centre during the Christmas period. Great partnerships like Google Street View really enhance the customer experience,” added Ms Hey.
The maps can be accessed via both the Google Maps app and website, and the AMP Capital shopping centre websites. To road test Google Street View at Macquarie Centre in Sydney click here.
Google Street View is available at the following shopping centres:
- Bayfair Shopping Centre, NZ
- Brickworks Centre, QLD
- Botany Town Centre, NZ
- Casula Mall, NSW
- Centre City Shopping Centre, NZ
- Dapto Shopping Centre, NSW
- Gasworks Plaza, QLD
- Indooroopilly Shopping Centre, QLD
- Macquarie Shopping Centre, NSW
- Malvern Central, VIC
- Marketown Shopping Centre, NSW
- Marrickville Metro Shopping Centre, NSW
- Merivale Shopping Centre, NZ
- Northbridge Plaza, NSW
- Ocean Keys Shopping Centre, WA
- Pacific Fair Shopping Centre, QLD
- Royal Randwick Shopping Centre, NSW
- Stud Park Shopping Centre, VIC
- The Palms Shopping Centre, NZ
M +61 419 226 449
While every care has been taken in the preparation of this document, AMP Capital Investors Limited (ABN 59 001 777 591, AFSL 232497) makes no representation or warranty as to the accuracy or completeness of any statement in it including, without limitation, any forecasts. Past performance is not a reliable indicator of future performance. Neither AMP Capital nor any company in the AMP Group guarantees the repayment of capital or the performance of any product or any particular rate of return referred to in this document This document has been prepared for the purpose of providing general information, without taking account of any particular investor’s objectives, financial situation or needs. An investor should, before making any investment decisions, consider the appropriateness of the information in this document, and seek professional advice, having regard to the investor’s objectives, financial situation and needs. This document is not intended to be and does not constitute financial advice nor a recommendation to subscribe for or purchase any investment by any person in any jurisdiction nor does it constitute an offer, solicitation or invitation to subscribe or purchase any investment in any jurisdiction where it would be contrary to the laws, regulations or directives in force or applicable in such jurisdiction.