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Three broad categories

Although people may have very different goals depending on what life stage they are at, their goals can be broadly categorised into essential needs, lifestyle wants and legacy aspirations.

A 'bucketing' approach

In retirement these categories become most relevant because your clients no longer have a regular salary to fund those goals. Therefore in order to ensure that your clients’ superannuation savings can go the distance and help them live the lifestyle they want, it can be wise to invest their money in solutions that aim to meet those goals.

  • Essential needs

    The majority of people’s money is generally focused around this goal. Investment solutions for these needs will aim to deliver a predictable, regular, sustainable income stream that is expected to rise with inflation over time.

  • Lifestyle wants

    Helping your clients live the life they want.

    For many clients, maintaining their lifestyle in retirement is very important. Investment solutions for these goals will generally aim to grow people’s wealth steadily over time while looking to soften the impact of severe market falls.

  • Legacy aspirations

    Helping your clients leave the legacy that they want.

    With their essential needs already met, people may look to maximise the growth of any money they have set aside. Investment solutions for these goals will be higher growth solutions and look to grow people’s money over the long term.

How do each of the buckets fit together?

In his 1943 paper ‘A Theory of Human Motivation’, Abraham Maslow presented a theory around a hierarchy of needs and he looked at how these needs influence human motivation. Maslow’s Hierarchy of Needs states that the most fundamental needs, related to survival itself, are to be addressed first before any other needs can be satisfied.

The goals-based approach to investing is based on this thinking and the three buckets of goals fit together in a similar hierarchy. The most important and fundamental needs are at the base as they are needs that are to be met first, and the aspirational goals are towards the top.

Goals based investing - bucketing approach

Important notes

While every care has been taken in the preparation of this information contained in this website, neither AMP Capital Investors Limited (ABN 59 001 777 591)(AFSL 232497) nor any member of the AMP Group make any representation or warranty as to the accuracy or completeness of any statement in it including without limitation, any forecasts. This content has been prepared for the purpose of providing general information only, without taking account of any particular investor’s objectives, financial situation or needs. Investors should, before making any investment decisions, consider the appropriateness of the information on this website, and seek professional advice, having regard to their objectives, financial situation and needs. Content sourced from Cuffelinks and Livewire does not represent the views of AMP Capital or any member of the AMP Group. All information on this website is subject to change without notice. 

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