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Goals-based investing

Whats is it ?

Goals-based investing is an approach which aims to help people meet their personal and lifestyle goals, whatever they may be, in a straightforward and simple way. It does this by placing people’s goals right at the centre of the advice process and aims to build investment products that do the same.

Some investors may have goals such as ensuring they have enough income to live off in retirement and ensuring their money grows so that they can afford to take regular holidays in retirement. Alternatively, they might like to do all of that and also leave some money for their children or grandchildren.

Just as you may have different bank accounts for different purposes such as a savings account or a holiday account, it makes sense that your clients may be invested in different investments aimed at meeting different goals.

Once your clients' goals are identified you can then look to investment solutions that are targeted at meeting those particular goals.

How does it benefit you?

A goals-based approach to investing is beneficial to investors because it puts them in the driver’s seat as they are actively involved in the decision making process. The success of a goals-based strategy is not about outperforming benchmarks or competitors. Success is measured by how well an investor’s portfolio is tracking against a stated goal. It’s about being more relevant to investors and their needs, not only in terms of product design but in terms of communications and reporting.

By focusing on how an investment is on track to meet investors’ needs, it should help investors fight the urge to respond inappropriately and irrationally when markets aren’t performing as they might expect.


How is it different?

The goals-based approach represents a real shift in the way financial advice is given and the way investment solutions are designed, turning the traditional approach on its head.

Typical goals and risks

What are people's goals?

Throughout their lives, your clients will have many different lifestyle and financial goals that they would like to achieve and in retirement there are specific risks that need to be mitigated to help reach those goals.

Bucketing your goals

The three broad categories

Although people may have very different goals depending on what life stage they are at, their goals can be broadly categorised into essential needs, lifestyle wants and legacy aspirations.

Important notes

While every care has been taken in the preparation of this information contained in this website, neither AMP Capital Investors Limited (ABN 59 001 777 591)(AFSL 232497) nor any member of the AMP Group make any representation or warranty as to the accuracy or completeness of any statement in it including without limitation, any forecasts. This content has been prepared for the purpose of providing general information only, without taking account of any particular investor’s objectives, financial situation or needs. Investors should, before making any investment decisions, consider the appropriateness of the information on this website, and seek professional advice, having regard to their objectives, financial situation and needs. Content sourced from Cuffelinks and Livewire does not represent the views of AMP Capital or any member of the AMP Group. All information on this website is subject to change without notice. This content is not intended for distribution or use in any jurisdiction where it would be contrary to applicable laws, regulations or directives and does not constitute a recommendation, offer, solicitation or invitation to invest.

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