Some investors may have goals such as ensuring they have enough income to live off in retirement and ensuring their money grows so that they can afford to take regular holidays in retirement. Alternatively, they might like to do all of that and also leave some money for their children or grandchildren.
Just as you may have different bank accounts for different purposes such as a savings account or a holiday account, it makes sense that your clients may be invested in different investments aimed at meeting different goals.
Once your clients' goals are identified you can then look to investment solutions that are targeted at meeting those particular goals.